Surprising facts about Giving Tuesday

In the nonprofit industry, Giving Tuesday is a holiday staple just like Black Friday and Cyber Monday. Despite being relatively young compared to the retail giants, Giving Tuesday’s growth has been nothing short of phenomenal. What started as a modest $10 million endeavor in 2012 has surged to an astonishing $3.1 billion in 2022. As this day of global generosity continues to flourish, we find ourselves pondering some essential questions about Giving Tuesday:

• How widespread is the awareness of Giving Tuesday?
• How diverse is the pool of organizations that donors support?
• What level of philanthropy drives Giving Tuesday donors?

To help answer these questions and more, we turned to the true experts – the donors themselves. Get ready to embark on an eye-opening journey into the donor perspective. Our mission is to equip you with invaluable insights that will empower your Giving Tuesday marketing and fundraising strategies.