Mark is an industry veteran who brings his vast experience directly to Data Axle clients, where he supports a portfolio of customers. Throughout his career, Mark had a hand in growing some of the nation’s largest fundraising programs through utilization of direct mail and integrated channels. Mark is an active volunteer within the direct marketing industry and is proud to have worked alongside multiple “DMA Nonprofit Organization of the Year” award winners.
Our expert, Mark McLean, shares how nonprofits can continue to center direct mail, even as they expand into new channels to increase response.