Niely has over 15 years of experience in direct marketing specializing in the nonprofit, publishing, and financial sector. Her role is to oversee and manage overall campaign strategy / execution and to ensure that Data Axle Nonprofit is meeting and exceeding client acquisition goals. Her focus is on campaign development, management / oversight, and execution across all channels.
How DonorBase and Apogee audience indicators help nonprofits quickly identify and target the most responsive audience for acquisition campaigns.
Niely goes through 5 compelling reasons why it’s better to leverage the expertise of multiple agencies for direct marketing campaigns.
Omnichannel audiences will help nonprofits leverage digital channels to effectively engage donors and increase fundraising.
The importance of the younger donor segments and the need for nonprofits to proactively engage them.
[Advertising Week] 4 key trends that will reshape the nonprofit landscape in 2022, and how marketers can adapt to drive continued success for their organizations next year and well beyond.
A data-savvy approach to connecting with new supporters can help you build meaningful relationships and keep donors engaged with your cause.