2023 nonprofit email deliverability report

An analysis of real-world campaigns and their results

Deliverability is crucial to ensure the continuing effectiveness of your campaigns. After all, donors can’t engage with your mission if they never see your emails. Our deliverability experts analyzed over 7 billion emails sent by 23 major nonprofits in 2022 to give you insight into real-world email outreach and help you tackle the barriers to reaching supporters’ inboxes. This report outlines key benchmarks and deliverability best practices for nonprofits wanting to consistently reach their donors.

Some of our key findings include:

• The average email inbox placement rate was 89%, which means 11% of all emails sent never hit an inbox
• 1 in 9 nonprofit emails did not reach the inbox in 2022
• Emails with “Pandemic” in the subject line had second highest read rates in both 2021 and 2022