New best practices to connect with today’s charitable donors

Nonprofits have adapted to the challenges of 2020 and pivoted from charity galas to virtual events, while ramping up digital outreach and direct mail campaigns.

To help nonprofits continuously connect with donors Data Axle surveyed 1,200+ charitable donors and gleaned insights into their behaviors and preferences – including how they like to give, why they remain loyal, their legacy giving plans, and much more.

Key findings include:

• Young donors (18-29) are more likely to set up recurring donations
• 48% said email is their preferred communications channel
• 51% of donors say they have not changed their donation amount during the pandemic
• Multichannel fundraising strategy is more important than ever